What do consumers do emotionally with advertising?

Journal of Advertising Research

Volumn 46, Issue 1, 2006, Pages 2-10

  Gordon, Wendy ^a  

^a NONE

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EID: 33845287668     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060028     Document Type: Article

References (17)

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