How to use advertising to build brands in search of the philosopher's stone

International Journal of Market Research

Volumn 48, Issue 3, 2006, Pages 255-276

  Cramphorn, Spike ^a,b,c  

^a Add+Impact International   (Australia)

^b Add+impact Group   (Australia)

^c Add+Impact International Pty Ltd   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744970489     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530604800303     Document Type: Article

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