The science of the brands: Alchemy, advertising and accountancy

International Journal of Market Research

Volumn 45, Issue 2, 2003, Pages

  Tasgal, Anthony ^a  

^a NONE

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EID: 0038115619     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530304500206     Document Type: Conference Paper

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