Peer evaluation and readership of influential contributions to the advertising literature

Journal of Advertising

Volumn 31, Issue 4, 2002, Pages 65-75

  Beard, Fred K ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039484218     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673686     Document Type: Article

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