Senior executives' perceptions of business-to-consumer (B2C) online marketing strategies: The case of Singapore

Internet Research

Volumn 12, Issue 3, 2002, Pages 258-275

  Teo, Thompson S H ^a   Tan, Jek Swan ^a  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

Author keywords

Brand equity; Business strategy; Customer satisfaction; Internet; Marketing strategy

Indexed keywords

EID: 0036059734     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240210430937     Document Type: Article

References (50)

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