Advertising: Brand communications styles in established media and the internet

Journal of Advertising Research

Volumn 37, Issue 2, 1997, Pages 68-76

  Philport, Joseph C ^a   Arbittier, Jerry ^a  

^a Competitive Media Reporting ^*

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[No Author keywords available]

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EID: 0009379850     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

References (10)

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8. MCQUEEN, JOSH. "Building Brand Value Through the Synergies of Integrated Advertising." Paper presented to the Advertising Research Foundation 39th Annual Conference. New York, NY: 1993.
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