Internet marketing: Web site navigational design issues

Marketing Intelligence and Planning

Volumn 24, Issue 1, 2006, Pages 77-85

  Taylor, M J ^a   England, D ^a  

^a LIVERPOOL JOHN MOORES UNIVERSITY   (United Kingdom)

Author keywords

Design; Electronic commerce; Internet marketing; Marketing; Perception

Indexed keywords

EID: 31044451518     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500610641570     Document Type: Article

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