Brand Babble: Sense and Nonsense about Branding

Journal of Product & Brand Management

Volumn 14, Issue 3, 2005, Pages 211-212

  Paswan, Audhesh ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Brand equity; Brand management; Brands

Indexed keywords

EID: 85003066424     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510601094     Document Type: Review

References (0)