Planning an effective Internet retail store

Marketing Intelligence & Planning

Volumn 21, Issue 4, 2003, Pages 230-238

  Huarng, Adam S ^a   Christopher, Doris ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Electronic commerce; Information management; Internet; Marketing strategy; Web sites

Indexed keywords

EID: 84986109120     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310480112     Document Type: Article

References (12)

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