Corporate brand and organizational identity

Corporate and Organizational Identities: Integrating Strategy, Marketing, Communication and Organizational Perspectives

Volumn , Issue , 2003, Pages 175-193

  Kapferer, Jean Noël ^a  

^a HEC PARIS   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84906107917     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203361726     Document Type: Chapter

References (19)

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19. Upshaw, L. P. (1995) Building brand identity, New York: John Wiley & Sons.