The Persistence of Customer Profitability: Empirical Evidence and Implications From a Financial Services Firm

Journal of Service Research

Volumn 7, Issue 2, 2004, Pages 107-123

  Campbell, Dennis ^a   Frei, Frances ^a  

^a HARVARD BUSINESS SCHOOL   (United States)

Author keywords

customer profitability; financial services; persistence; segmentation

Indexed keywords

EID: 84990354056     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670504268419     Document Type: Article

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