Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship?

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 207-215

  Beard, Fred ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295461     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00071-9     Document Type: Article

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