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Volumn 37, Issue 3, 1996, Pages 207-215

Integrated marketing communications: New role expectations and performance issues in the client-ad agency relationship?

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EID: 0030295461     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00071-9     Document Type: Article
Times cited : (41)

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