Integrated marketing communications and the evolution of marketing thought

Journal of Business Research

Volumn 37, Issue 3, 1996, Pages 155-162

  Hutton, James G ^a  

^a UNIVERSITY OF ST THOMAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030295870     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(96)00065-3     Document Type: Article

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