A cross-cultural comparison of response to service promotion

Service Industries Journal

Volumn 16, Issue 3, 1996, Pages 265-286

  Bridges, Eileen ^a   Florsheim, Renee A ^b   John, Claudette ^c  

^a KENT STATE UNIVERSITY   (United States)

^b LOYOLA MARYMOUNT UNIVERSITY   (United States)

^c Vatis Consulting

Author keywords

[No Author keywords available]

Indexed keywords

CROSS-CULTURAL COMPARISON; CULTURAL RESPONSE; PRIVATE HEALTH CARE; SERVICE PROMOTION;

EID: 0030461205     PISSN: 02642069     EISSN: None     Source Type: Journal    
DOI: 10.1080/02642069600000028     Document Type: Article

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