Understanding demographic effects on marketing communications in services

International Journal of Service Industry Management

Volumn 7, Issue 3, 1996, Pages 31-45

  FitzGerald, Maureen ^a   Arnott, David ^b  

^a UNIVERSITY OF KENT   (United Kingdom)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030487140     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564239610122947     Document Type: Article

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