International services advertising: An examination of variation in appeal use for experiential and utilitarian services

Journal of Services Marketing

Volumn 13, Issue , 1999, Pages 390-406

  Albers Miller, Nancy D ^a   Royne Stafford, Marla ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Advertising; Cross cultural management; International marketing; Services marketing

Indexed keywords

EID: 84986135378     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049910282682     Document Type: Article

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