Marketing consumer services internationally: Localisation and standardisation revisited

Marketing Intelligence & Planning

Volumn 22, Issue 2, 2004, Pages 201-215

  Kanso, Ali ^a   Kitchen, Philip J ^b  

^a UNIVERSITY OF TEXAS AT SAN ANTONIO   (United States)

^b UNIVERSITY OF HULL   (United Kingdom)

Author keywords

Advertising; International marketing; Market orientation

Indexed keywords

EID: 84993089960     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500410525869     Document Type: Article

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