Services advertising: An overview and summary of research, 1980–1995

Journal of Advertising

Volumn 26, Issue 4, 1997, Pages 21-38

  Tripp, Carolyn ^a  

^a WESTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039635627     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673533     Document Type: Article

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