Financial services advertising in eight non-English speaking countries

International Journal of Bank Marketing

Volumn 18, Issue 7, 2000, Pages 347-358

  Albers Miller, Nancy D ^a   Straughan, Robert D ^b  

^a UNIVERSITY OF NORTH TEXAS   (United States)

^b WASHINGTON AND LEE UNIVERSITY   (United States)

Author keywords

Advertising; Cross cultural management; Financial services; International marketing

Indexed keywords

EID: 84986173236     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652320010359561     Document Type: Article

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