A comparison of advertising content: Business to business versus consumer services

Journal of Advertising

Volumn 26, Issue 4, 1997, Pages 39-48

  Turley, L W ^a   Kelley, Scott W ^b  

^a WESTERN KENTUCKY UNIVERSITY   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001807714     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.1997.10673534     Document Type: Article

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