Cultural values in international advertising: An examination of familial norms and roles in Mexico

Psychology and Marketing

Volumn 14, Issue 2, 1997, Pages 99-119

  Gregory, Gary D ^a   Munch, James M ^a  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031092620     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/(SICI)1520-6793(199703)14:2<99::AID-MAR1>3.0.CO;2-I     Document Type: Article

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