A comparison of services advertising strategies used in US and Korean magazine ads: A content analysis

Journal of Services Marketing

Volumn 16, Issue 5, 2002, Pages 443-459

  Bang, Hae Kyong ^a   Sook Moon, Young ^b  

^a VILLANOVA UNIVERSITY   (United States)

^b Hanyang University   (South Korea)

Author keywords

Advertising; Korea; Services marketing; USA

Indexed keywords

EID: 84986042624     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040210436911     Document Type: Article

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