I Know What You’re Doing and Why You’re Doing It: The Use of Persuasion Knowledge Model in Consumer Research

Handbook of Consumer Psychology

Volumn , Issue , 2018, Pages 549-571

  Campbell, Margaret C ^a   Kirmani, Amna ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85124214299     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203809570-30     Document Type: Chapter

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