Valenced Comparisons

Journal of Marketing Research

Volumn 41, Issue 1, 2004, Pages 46-58

  Jain, Shailendra Pratap ^a   Posavac, Steven S ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF ROCHESTER   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1442332657     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.1.46.25080     Document Type: Review

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