Enhancing or disrupting guilt: The role of ad credibility and perceived manipulative intent

Journal of Business Research

Volumn 58, Issue 3 SPEC. ISS., 2005, Pages 361-368

  Cotte, June ^a   Coulter, Robin A ^b   Moore, Melissa ^c  

^a UNIVERSITY OF WESTERN ONTARIO   (Canada)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

Advertising; Credibility; Guilt; Manipulation

Indexed keywords

EID: 11044219899     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(03)00102-4     Document Type: Article

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