Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising

Journal of Advertising

Volumn 31, Issue 2, 2002, Pages 1-15

  Hardesty, David M ^a   Carlson, Jay P ^a   Bearden, William O ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039486123     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2002.10673663     Document Type: Article

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