Can the truth hurt? How honest and persuasive advertising can unintentionally lead to increased consumer skepticism

Journal of Consumer Affairs

Volumn 34, Issue 2, 2000, Pages 245-267

  Koslow, Scott ^a,b  

^a UNIVERSITY OF WAIKATO   (New Zealand)

^b WAYNE STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034365498     PISSN: 00220078     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1745-6606.2000.tb00093.x     Document Type: Article

References (3)

1. Bagozzi, Richard P. and Mahesh Gopinath. 1996. The Role of Appraisals, Emotion, and Coping in Customer Satisfaction. In Proceedings of the Society for Consumer Psychology, edited by Paul Herr and John Kim, Boulder, CO: University of Colorado Graduate School of Business.
2. Beltramini, Richard and Ken Coney. 1985. Believability in Advertising: The 'Too Good to Be True" Phenomenon. In Proceedings of the AMA Winter Educators' Conference, Chicago: American Marketing Association.
3. Brehm, Jack W. 1966. A Theory of Psychological Reactance, New York: Academic Press.