Factors affecting the impact of negatively and positively framed ad messages

Journal of Consumer Research

Volumn 24, Issue 3, 1997, Pages 285-294

  Shiv, Baba ^a   Edell, Julie A ^b   Payne, John W ^b  

^a UNIVERSITY OF IOWA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031527974     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209510     Document Type: Article

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