Security Assurance: How Online Service Providers Can Influence Security Control Perceptions and Gain Trust

Decision Sciences

Volumn 42, Issue 2, 2011, Pages 391-412

  Ray, Soumya ^a   Ow, Terence ^b   Kim, Sung S ^c  

^a NATIONAL TSING HUA UNIVERSITY   (Taiwan)

^b MARQUETTE UNIVERSITY   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Familiarity; Innovativeness; Internet Privacy Concern; Internet Security; Marketing Signals; Online Consumer Behavior; Online Services; Partial Least Squares Modeling; Perceived Security Control; Reputation; Structural Equation Modeling; Survey Research; Web Site Design

Indexed keywords

EID: 79955424297     PISSN: 00117315     EISSN: 15405915     Source Type: Journal    
DOI: 10.1111/j.1540-5915.2011.00316.x     Document Type: Article

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