Research needs for assessing online value creation in complex consumer purchase process behavior

Journal of Retailing and Consumer Services

Volumn 17, Issue 1, 2010, Pages 53-60

  Grant, Robert ^a   Clarke, Rodney J ^a   Kyriazis, Elias ^a  

^a UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

Complex modeling; Online consumer purchase behavior; Research method

Indexed keywords

CONSUMPTION BEHAVIOR; INFORMATION SYSTEM; INTERNET; MODELING; REAL TIME;

EID: 72549090290     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.09.004     Document Type: Article

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