Personalization versus privacy: An empirical examination of the online consumer's dilemma

Information Technology and Management

Volumn 6, Issue 2-3, 2005, Pages 181-202

  Chellappa, Ramnath K ^a   Sin, Raymond G ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Online transactions; Personalization; Privacy; SEM; Trust

Indexed keywords

EID: 14744270170     PISSN: 1385951X     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10799-005-5879-y     Document Type: Article

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