Market segmentation of consumers based on their actual sustainability and health-related purchases

Journal of Cleaner Production

Volumn 192, Issue , 2018, Pages 270-280

  Sarti, Silvia ^a   Darnall, Nicole ^b   Testa, Francesco ^a  

^a SCUOLA SUPERIORE SANT ANNA   (Italy)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Consumer purchases; Consumers; Health related labels; Market segmentation; Private benefits; Product labels; Public benefits; Self report bias; Sustainability labels

Indexed keywords

CLUSTER ANALYSIS; COMMERCE; HEALTH; PURCHASING; SALES; SUSTAINABLE DEVELOPMENT;

CONSUMER PURCHASE; CONSUMERS; MARKET SEGMENTATION; PRIVATE BENEFITS; PRODUCT LABELS; PUBLIC BENEFITS; SELF REPORTS;

CONSUMER BEHAVIOR;

EID: 85046662829     PISSN: 09596526     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jclepro.2018.04.188     Document Type: Article

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