Toward Sustainable Livelihoods: Investigating the Drivers of Purchase Behavior for Green Products

Business Strategy and the Environment

Volumn 26, Issue 5, 2017, Pages 626-639

  Wei, Chiou Fong ^a   Chiang, Chang Tang ^b   Kou, Tun Chih ^c   Lee, Bruce C Y ^d  

^a NANFANG COLLEGE OF SUN YAT SEN UNIVERSITY   (China)

^b SHIH CHIEN UNIVERSITY   (Taiwan)

^c MING CHUAN UNIVERSITY   (Taiwan)

^d FU JEN CATHOLIC UNIVERSITY   (Taiwan)

Author keywords

concern behavior gap; environmental involvement; green advertising skepticism; green purchase behavior; green trust; informational utility

Indexed keywords

CONCEPTUAL FRAMEWORK; CONSUMPTION BEHAVIOR; DECISION MAKING; ENVIRONMENTAL ECONOMICS; LIVELIHOOD; STATISTICAL ANALYSIS; SUSTAINABILITY;

EID: 85008474551     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.1942     Document Type: Article

References (72)

1. Ajzen I, Fishbein M. 1980. Understanding Attitudes and Predicting Social Behavior. Prentice-Hall: Englewood Cliffs, NJ.
2. Akaike H. 1987. Factor analysis and AIC. Psychometrika 52(3): 317–332.
3. Akbar W, Hassan S, Khurshid S, Niaz M, Rizwan M. 2014. Antecedents affecting customer's purchase intentions towards green products. Journal of Sociological Research 5(1): 273.
4. Albarracin D, Johnson BT, Zanna MP (Eds). 2014. The Handbook of Attitudes. Psychology: New York.
5. Allport GW. 1935. Attitudes. In A Handbook of Social Psychology. Clark University Press: Worcester, MA; 798–844.
6. Baron RM, Kenny DA. 1986. The moderator–mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology 51: 1173–1182.
7. Beckford CL, Jacobs C, Williams N, Nahdee R. 2010. Aboriginal environmental wisdom, stewardship, and sustainability: lessons from the Walpole Island First Nations, Ontario, Canada. Journal of Environmental Education 41(4): 239–248.
8. Belz FM, Peattie K. 2009. Sustainability Marketing: a Global Perspective. Wiley: Chichester, UK.
9. Benn S, Dunphy D, Griffiths A. 2014. Organizational Change for Corporate Sustainability. Routledge: Oxford.
10. Bohner G, Dickel N. 2011. Attitudes and attitude change. Annual Review of Psychology 62: 391–417.
11. Boiral O, Talbot D, Paillé P. 2015. Leading by example: a model of organizational citizenship behavior for the environment. Business Strategy and the Environment 24(6): 532–550.
12. Breckler JS, Wiggins EC. 1989. On defining attitude and attitude theory: once more with feeling. In Attitude Structure and Function, Pratkanis A, Breckler J, Greenwald A (eds). Erlbaum: New York, NJ; 407–425.
13. Brislin RW. 1980. Translation and content analysis of oral and written material. Handbook of Cross-Cultural Psychology 2(2): 349–444.
14. Chan RY, Lau LB. 2002. Explaining green purchasing behavior: a cross-cultural study on American and Chinese consumers. Journal of International Consumer Marketing 14(2/3): 9–40.
15. Chang C. 2011. Feeling ambivalent about going green. Journal of Advertising 40(4): 19–32.
16. Chang HH, Chen SW. 2008. The impact of online store environment cues on purchase intention: trust and perceived risk as a mediator. Online Information Review 32(6): 818–841.
17. Chen TB, Chai LT. 2010. Attitude towards the environment and green products: consumers' perspective. Management Science and Engineering 4(2): 27.
18. Chen YS. 2010. The drivers of green brand equity: green brand image, green satisfaction, and green trust. Journal of Business Ethics 93(2): 307–319.
19. Chen YS, Chang CH. 2012. Enhance green purchase intentions: the roles of green perceived value, green perceived risk, and green trust. Management Decision 50(3): 502–520.
20. Chidlow A, Plakoyiannaki E, Welch C. 2014. Translation in cross-language international business research: beyond equivalence. Journal of International Business Studies 45(5): 562–582.
21. Dangelico RM, Pontrandolfo P. 2015. Being ‘green and competitive’: the impact of environmental actions and collaborations on firm performance. Business Strategy and the Environment 24(6): 413–430.
22. Di Martino P, Zan R. 2015. The construct of attitude in mathematics education. In From Beliefs to Dynamic Affect Systems in Mathematics Education. Springer: Switzerland; 51–72.
23. do Paço AMF, Reis R. 2012. Factors affecting skepticism toward green advertising. Journal of Advertising 41(4): 147–155.
24. D'Souza C, Taghian M. 2005. Green advertising effects on attitude and choice of advertising themes. Asia Pacific Journal of Marketing and Logistics 17(3): 51–66.
25. Dwyer RJ. 2009. Keen to be green organizations: a focused rules approach to accountability. Management Decision 47(7): 1200–1216.
26. Epstein MJ, Buhovac AR. 2014. Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental, and Economic Impacts. Berrett-Koehler: San Francisco.
27. Fornell C, Larcker DF. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18(1): 39–50.
28. Fowler AR III, Close AG. 2012. It ain't easy being green. Macro, meso, and micro green advertising agendas. Journal of Advertising 41(4): 119–132.
29. Fraj E, Martinez E. 2007. Ecological consumer behavior: an empirical analysis. International Journal of Consumer Studies 31(1): 26–33.
30. Ganesan S. 1994. Determinants of long-term orientation in buyer–seller relationships. Journal of Marketing 58(2): 1–19.
31. Gerbing DW, Anderson JC. 1988. An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research 25(2): 186–192.
32. Ghosal V. 2015. Business strategy and firm reorganization: role of changing environmental standards, sustainable business initiatives and global market conditions. Business Strategy and the Environment 24(2): 123–144.
33. Ghosal V, Nair-Reichert U. 2009. Investments in modernization, innovation and gains in productivity: evidence from firms in the global paper industry. Research Policy 38(3): 536–547.
34. Hair JF, Black WC, Babin BJ, Anderson RE. 2009. Multivariate Data Analysis, 7th edition. Pearson Prentice Hall: Upper Saddle River. NJ.
35. Hart P, Saunders C. 1997. Power and trust: critical factors in the adoption and use of electronic data interchange. Organizational Science 8(1): 23–42.
36. Hur WM, Kim Y, Park K. 2013. Assessing the effects of perceived value and satisfaction on customer loyalty: a ‘Green’ perspective. Corporate Social Responsibility and Environmental Management 20(3): 146–156.
37. Kalafatis SP, Pollard M. 1999. Green marketing and Ajzen's theory of planned behaviour: a cross-market examination. Journal of Consumer Marketing 16(4/5): 441–460.
38. Kang S, Hur WM. 2012. Investigating the antecedents of green brand equity: a sustainable development perspective. Corporate Social Responsibility and Environmental Management 19(5): 306–316.
39. Kerlinger FN. 1986. Foundations of Behavioral Research. Holt, Rinehart and Winston: New York.
40. Knobloch-Westerwick S, Kleinman S. 2012. Pre-election selective exposure: confirmation bias versus informational utility. Communication Research 39: 170–193.
41. Kronrod A, Grinstein A, Wathieu L. 2012. Go green! Should environmental messages be so assertive? Journal of Marketing 76(1): 95–102.
42. Lee J, Park DH, Han I. 2011. The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: an advertising perspective. Internet Research 21(2): 187–206.
43. Lin NP, Weng JCM, Hsieh YC. 2003. Relational bonds and customer's trust and commitment – a study on the moderating effects of web site usage. Service Industries Journal 23(3): 103–124.
44. Maignan I, Ferrell OC. 2004. Corporate social responsibility and marketing: an integrative framework. Journal of the Academy of Marketing Science 32(1): 3–19.
45. Manuel E, Youn S, Yoon D. 2014. Functional matching effect in CRM: moderating roles of perceived message quality and skepticism. Journal of Marketing Communications 20(6): 397–418.
46. Matthes J, Wonneberger A. 2014. The skeptical green consumer revisited: testing the relationship between green consumerism and skepticism toward advertising. Journal of Advertising 43(2): 115–127.
47. Matthes J, Wonneberger A, Schmuck D. 2014. Consumers' green involvement and the persuasive effects of emotional versus functional ads. Journal of Business Research 67(9): 1885–1893.
48. Mohr LA, Eroǧlu D, Ellen PS. 1998. The development and testing of a measure of skepticism toward environmental claims in marketers' communications. Journal of Consumer Affairs 32(1): 30–55.
49. Mostafa MM. 2007. Gender differences in Egyptian consumers' green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies 31(3): 220–229.
50. Murphy R, Graber M, Stewart A. 2010. Green marketing: a study of the impact of green marketing on consumer behavior in a period of recession. Business Review 16(1): 134–140.
51. Müller AL. 2014. Sustainability and customer relationship management: current state of research and future research opportunities. Management Review Quarterly 64(4): 201–224.
52. Nederhof A. 1985. Methods of coping with social desirability bias: a review. European Journal of Social Psychology 15: 263–280.
53. Netemeyer RG, Maxham JG, Pullig C. 2005. Conflicts in the work–family interface: links to job stress, customer service employee performance, and customer purchase intent. Journal of Marketing 69(2): 130–143.
54. Ng CSP. 2013. Intention to purchase on social commerce websites across cultures: a cross-regional study. Information and Management 50(8): 609–620.
55. Nunnally JC, Bernstein IH. 1994. The assessment of reliability. Psychometric Theory 3(1): 248–292.
56. Obermiller C, Spangenberg E, MacLachlan DL. 2005. Ad skepticism: the consequences of disbelief. Journal of Advertising 34(3): 7–17.
57. Ozaki R. 2011. Adopting sustainable innovation: what makes consumers sign up to green electricity? Business Strategy and the Environment 20(1): 1–17.
58. Pavlou PA. 2003. Consumer acceptance of electronic commerce: integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce 7(3): 101–134.
59. Petty RE, Cacioppo JT. 1990. Involvement and persuasion: tradition versus integration. Psychological Bulletin 107(3): 367–374.
60. Pickett-Baker J, Ozaki R. 2008. Pro-environmental products: marketing influence on consumer purchase decision. Journal of Consumer Marketing 25(5): 281–293.
61. Rios FJM, Martinez TL, Moreno FF, Soriano PC. 2006. Improving attitudes toward brands with environmental associations: an experimental approach. Journal of Consumer Marketing 23(1): 26–33.
62. Rosenberg MJ, Hovland CI. 1960. Cognitive, affective and behavioral components of attitudes. In Attitude Organization and Change: An Analysis of Consistency Among Attitude Components, Rosenberg MJ, Hovland CI (eds). Yale University Press: New Haven, CT; 1–14.
63. Rousseau DM, Sitkin SB, Burt RS, Camerer C. 1998. Not so different after all: a cross-discipline view of trust. Academy of Management Review 23(3): 393–404.
64. Royne MB, Martinez J, Oakley J, Fox AK. 2012. The effectiveness of benefit type and price endings in green advertising. Journal of Advertising 41(4): 85–102.
65. Schermelleh-Engel K, Moosbrugger H, Müller H. 2003. Evaluating the fit of structural equation models: tests of significance and descriptive goodness-of-fit measures. Methods of Psychological Research Online 8(2): 23–74.
66. Shrum LJ, McCarty JA, Lowrey TM. 1995. Buyer characteristics of the green consumer and their implications for advertising strategy. Journal of Advertising 24(2): 71–82.
67. Tan BC. 2011. The roles of knowledge, threat, and PCE on green purchase behaviour. International Journal of Business and Management 6(12): 14.
68. Van Dam YK, Apeldoorn PA. 1996. Sustainable marketing. Journal of Macromarketing 16(2): 45–56.
69. Vermeir I, Verbeke W. 2006. Sustainable food consumption: exploring the consumer ‘attitude–behavioral intention’ gap. Journal of Agricultural and Environmental Ethics 19(2): 169–194.
70. Vermillion LJ, Peart J. 2010. Green marketing: making sense of the situation. Proceedings of the Academy of Marketing Studies 15(1): 68–72.
71. Weber T, Baier K, Willers C. 2015. Sustainable (green) food and purchase intention – an analysis of influence factors. International Journal on Advanced Science, Engineering and Information Technology 5(4): 311–313.
72. Zaichkowsky JL. 1985. Measuring the involvement construct. Journal of Consumer Research 12(3): 341–352.