Green segmentation and environmental certification: Insights from forest products

Business Strategy and the Environment

Volumn 19, Issue 5, 2010, Pages 319-334

  Thompson, Derek W ^a   Anderson, Roy C ^b   Hansen, Eric N ^a   Kahle, Lynn R ^c  

^a OREGON STATE UNIVERSITY   (United States)

^b Beck Group   (United States)

^c UNIVERSITY OF OREGON   (United States)

Author keywords

Certification; Conjoint analysis; Demographics; Ecolabel; Green segmentation; Psychographics; Sustainable consumption

Indexed keywords

CERTIFICATION; ECOLABELING; FOREST PRODUCT; MARKETING; SUSTAINABILITY; WILLINGNESS TO PAY;

EID: 77954628302     PISSN: 09644733     EISSN: 10990836     Source Type: Journal    
DOI: 10.1002/bse.647     Document Type: Article

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