Cross-european and functional food-related consumer segmentation for new product development

Journal of Food Products Marketing

Volumn 15, Issue 3, 2009, Pages 213-230

  Sparke, Kai ^a   Menrad, Klaus ^b  

^a TNS Infratest   (Germany)

^b TECHNICAL UNIVERSITY OF MUNICH   (Germany)

Author keywords

Consumer segmentation; Europe; Functional Food; Innovation; New product development

Indexed keywords

EID: 72449140492     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454440902908142     Document Type: Article

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