Consumers' green involvement and the persuasive effects of emotional versus functional ads

Journal of Business Research

Volumn 67, Issue 9, 2014, Pages 1885-1893

  Matthes, Jörg ^a   Wonneberger, Anke ^a   Schmuck, Desirée ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Attitude toward the ad; Brand attitude; Environmental concern; Green advertising; Green involvement

Indexed keywords

EID: 84901621286     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.11.054     Document Type: Article

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