The importance of brand, product information and manufacturing process in the development of novel environmentally friendly vegetable oils

Journal of International Food and Agribusiness Marketing

Volumn 10, Issue 3, 1999, Pages 67-77

  Deliza, R ^a   Rosenthal, A ^a   Hedderley, D ^b   Macfie, H J H ^b   Frewer, L J ^b  

^a EMBRAPA AGROINDÚSTRIA DE ALIMENTOS   (Brazil)

^b INSTITUTE OF FOOD RESEARCH   (United Kingdom)

Author keywords

Environmentally friendly process; Genetic engineering; Label; Purchase intention; Vegetable oil

Indexed keywords

EID: 0033438475     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1300/J047v10n03_04     Document Type: Article

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