Green “eco-label” or “greenwashing”? Building awareness about environmental claims of marketers

Advanced Science Letters

Volumn 23, Issue 4, 2017, Pages 3205-3208

  Shahrin, Ruzanna ^a   Quoquab, Farzana ^a   Jamil, Rossilah ^a   Mahadi, Nomahaza ^a   Mohammad, Jihad ^a   Salam, Zarina ^a   Hussin, Nazimah ^a  

^a AZMAN HASHIM INTERNATIONAL BUSINESS SCHOOL   (Malaysia)

Author keywords

Consumer awareness; Eco labeling; Environmental friendly product; Greenwashing; Pro environmental behavior

Indexed keywords

EID: 85021086241     PISSN: 19366612     EISSN: 19367317     Source Type: Journal    
DOI: 10.1166/asl.2017.7713     Document Type: Article

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