Consumer's revisit behavior in online group buying: A shopping value perspective

Pacific Asia Conference on Information Systems, PACIS 2015 - Proceedings

Volumn , Issue , 2015, Pages

  Che, Tong ^a   Zheng, Xiabing ^a   Peng, Zeyu ^b   Lim, Kai Hin ^c   Hua, Zhongsheng ^d  

^a UNIVERSITY OF SCIENCE AND TECHNOLOGY OF CHINA   (China)

^b EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^d ZHEJIANG UNIVERSITY   (China)

Author keywords

Hedonic value; Online group buying; Revisit intention; Utilitarian value; Visit channels

Indexed keywords

COMPETITION; ELECTRONIC COMMERCE; INFORMATION SYSTEMS;

HEDONIC VALUES; ON-LINE GROUP BUYING; REVISIT INTENTION; UTILITARIAN VALUE; VISIT CHANNELS;

CONSUMER BEHAVIOR;

EID: 85011085672     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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