Perceived appropriateness and its effect on quality, affect and behavior

Journal of Retailing and Consumer Services

Volumn 11, Issue 5, 2004, Pages 287-298

  Babin, Barry J ^a   Chebat, Jean Charles ^b   Michon, Richard ^b  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

^b HEC MONTRÉAL   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

BEHAVIORAL RESPONSE; COGNITION; SHOPPING ACTIVITY;

EID: 3042559741     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2003.09.002     Document Type: Article

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