Altruism or benefit seeking? Examining the effects of personal characteristics and behavioral beliefs on online shopper's attitude and intention to be an online group buying initiator

Proceedings - Pacific Asia Conference on Information Systems, PACIS 2014

Volumn , Issue , 2014, Pages

  Wang, Kai ^a   Tai, Jeffrey C F ^b   Liu, Lun Tung ^c   Cheng, Yih Ping ^d  

^a NATIONAL UNIVERSITY OF KAOHSIUNG   (Taiwan)

^b NATIONAL CHIAYI UNIVERSITY   (Taiwan)

^c INSTITUTE FOR INFORMATION INDUSTRY   (Taiwan)

^d MING CHUAN UNIVERSITY   (Taiwan)

Author keywords

Altruism; Online group buying; Online group buying initiator

Indexed keywords

GROUP THEORY; INTERNET; SOCIAL NETWORKING (ONLINE); WORLD WIDE WEB;

ALTRUISM; BEHAVIORAL INTENTION; COGNITIVE PSYCHOLOGY; ON-LINE GROUP BUYING; ONLINE WORD OF MOUTHS; PERCEIVED BEHAVIORAL CONTROL; PERSONAL CHARACTERISTICS; SOCIAL EXCHANGE THEORY;

ELECTRONIC COMMERCE;

EID: 84928604929     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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