The persuasiveness of individualistic and collectivistic advertising appeals among Chinese Generation-X consumers

Journal of Advertising

Volumn 39, Issue 3, 2010, Pages 69-80

  Zhang, Jing ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957744778     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390305     Document Type: Article

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