Cultural influences on internet motivations and communication styles: A comparison of Korean and US consumers

International Journal of Internet Marketing and Advertising

Volumn 3, Issue 2, 2006, Pages 142-157

  La Ferle, Carrie ^a   Kim, Hee Jung ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Communication; Cross national comparison; Cultural influences; E commerce; Internet; Motivation

Indexed keywords

EID: 33747375139     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/ijima.2006.010296     Document Type: Review

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