Measuring cultural adaptation on the Web: A content analytic study of U.S. and Japanese Web sites

Journal of Business Research

Volumn 57, Issue 8, 2004, Pages 864-872

  Singh, Nitish ^a   Matsuo, Hisako ^a  

^a SAINT LOUIS UNIVERSITY   (United States)

Author keywords

Cultural adaptation; Cultural values; Japan; USA; Web sites

Indexed keywords

EID: 2342642879     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00482-4     Document Type: Article

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