Advertising strategy and effective advertising: Comparing the USA and Australia

Journal of Marketing Communications

Volumn 8, Issue 3, 2002, Pages 149-164

  Frazer, Charles F ^a   Sheehan, Kim Bartel ^a   Patti, Charles H ^b  

^a UNIVERSITY OF OREGON   (United States)

^b QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Advertising; Awards; Effectiveness; Strategy

Indexed keywords

EID: 22344444914     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260210147324     Document Type: Article

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