Nature of green advertisements in India: Are they greenwashed?

Asian Journal of Communication

Volumn 24, Issue 3, 2014, Pages 222-241

  Fernando, Angeline Gautami ^a   Sivakumaran, Bharadhwaj ^b   Suganthi, L ^a  

^a ANNA UNIVERSITY   (India)

^b GREAT LAKES INSTITUTE OF MANAGEMENT   (India)

Author keywords

advertising regulation; green advertisement; greenwashing; India

Indexed keywords

EID: 84899544642     PISSN: 01292986     EISSN: 17420911     Source Type: Journal    
DOI: 10.1080/01292986.2014.885537     Document Type: Article

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