How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach

European Journal of Management and Business Economics

Volumn 25, Issue 3, 2016, Pages 111-120

  Küster, Inés ^a   Vila, Natalia ^a   Canales, Pedro ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Attitude to web; Formative approach; Pre purchase services; Purchase intention; Transaction related services

Indexed keywords

EID: 84997161521     PISSN: 24448451     EISSN: 24448494     Source Type: Journal    
DOI: 10.1016/j.redeen.2016.04.001     Document Type: Article

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