Online Purchase Decision and Its Implication on E-Tailing Strategies

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Volumn , Issue , 2015, Pages 212-217

  Kiang, Melody Y ^a   Shang, Kevin H ^b  

^a CALIFORNIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Channel Function; Fundamental Objective; Internet Marketing; Online Shopper; Purchase Online

Indexed keywords

EID: 84997336104     PISSN: 23636165     EISSN: 23636173     Source Type: Book Series    
DOI: 10.1007/978-3-319-11927-4_67     Document Type: Chapter

References (6)

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