Brand equity measurement from a formative approach;Medición del valor de marca desde un enfoque formativo

Cuadernos de Gestion

Volumn 10, Issue ESPECIAL, 2010, Pages 167-196

  Buil, Isabel ^a   Martínez, Eva ^a   de Chernatony, Leslie ^b,c  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSITY OF LUGANO   (Switzerland)

^c ASTON UNIVERSITY   (United Kingdom)

Author keywords

Brand equity; Formative measurement models; Measurement invariance; Spain; United kingdom

Indexed keywords

EID: 84864388640     PISSN: 11316837     EISSN: 19882157     Source Type: Journal    
DOI: 10.5295/cdg.100204ib     Document Type: Article

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