Successful SME web design through consumer focus groups

International Journal of Quality & Reliability Management

Volumn 28, Issue 2, 2011, Pages 132-154

  Küster, Ines ^a   Vila, Natalia ^a  

^a UNIVERSITY OF VALENCIA   (Spain)

Author keywords

Consumers; Focus groups; Small to medium sized enterprises

Indexed keywords

EID: 79551562190     PISSN: 0265671X     EISSN: None     Source Type: Journal    
DOI: 10.1108/02656711111101728     Document Type: Article

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